For the liquor business, the “low season” is actually a relatively vague concept, psychological enterprise market on the off-season than the off-season is also terrible. Some liquor liquor enterprises, especially small and medium enterprises to enter the market once the off-season, once the expenditure compression, marketing management, to enter “and look through” state. This is easy to dilute the market more easily to other good use of opportunities to provide opportunities for competing products, it would be very passive in the busy season.
Therefore, enterprises should thoroughly change liquor “low season” and establish the “do not short off-season” as a new idea. The Retractable Banner Stands promotion can be won through a series of market opportunities, summarizes the off-season business practices and pioneering markets, in off-season to really focus on the market to do deep, thorough, win the market.
1, increase new product development efforts and product upgrades
Hot summer, sales of off-season, is the liquor manufacturers new product development and product upgrade of the good opportunity, but also introduced new Distribution Issues The best time to market. New Distribution Issues listed on the successful completion of the arrival of the peak season for sales to make full preparations.
A good product is half the market success, a good product include: excellent quality, a certain culture, innovative and unique packaging and name. In packaging, advertising, logo design, we must fight for consumers in mind, the formation of visual impact, winning consumers love produce emotional contact, meet the people’s aesthetic needs.
For product innovation, one in the name, many liquor companies have rushed to take the “popular notion” of the road. Such as: hole reservoir, cellars, archives, year, title puree so make a new high, the products titles each statement. Second, the packaging, mainly in bottle design and style, and express the elements, tone matching, reflected in the amount of weight on. Third, quality, taste side should grasp the spirit of the future development trend, breaking the traditional, to the low, health, elegant type direction. Fourth, the brands, to differentiate and accurate positioning, because the brand positioning is communicated to the consumer products brand better and why the different points of the main rivals to buy the reasons.
This article published in the vPro Management Online | http://www.boraid.com/darticle3/list.asp?id=142373|13
Second, off-season sales rush, the early bird catches the worm
In the off-season, if a massive, powerful end-consumer groups on the promotion and marketing activities can occur against the quarter of consumption, to achieve unexpected results. Promotion has become the core of liquor sales in the terminal “arms”, now in the ways and means to end the promotion abnormal homogeneous competition incentive to staff from advertising sales, from the lottery to the cash back, etc., in order to do so in the off-season off-season not light, need to promote ways and means of differentiation.
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